ARTICLES  
 

Scott Stawski frequently publishes articles in leading industry publications on marketing strategy and strategic technology topics. As a well-known industry expert, he is often inteviewed by leading media outlets on these topics as well.

Click on a link to view one of his many published
articles or interviews.

Articles
Trib's Generation Gap (Crain's Chicago Business, 10/28/2002)
NewsJunkies Weekly Fix - Quote of the Week (11/08/2002)
National Public Radio Interview (WBEZ Chicago, 10/30/2002)
Getting Personal (CRM Magazine, 3/20/2001)
Here Comes Reintermediation (Presstime Magazine, 9/26/2001)
Overcoming Disintermediation (CRM Magazine, 5/2/2001)
The Customer Interaction Center - Part Two (CRM Magazine, 12/20/2000)
The Customer Interaction Center - Part One (CRM Magazine, 11/21/2000)
Chicago: The Youth Daily Newspaper Experiment (IDEAS, December 2002)
Weeklies see red in new dailies (Crains Chicago Business, 11/11/2002)
Nipping at the heels of newspapers (Washington Times, 11/29/2002)
What's Next for Seventeen? (Folio, 4/28/2003)
The Future of Data Mining Within the Media Industry (IDEAS, January 2003)
Cable Company Merger Trends (Media Insider, 11/19/2002)
Data Mining (DM News 1/29/2003)
INMA Report - The Road to CRM: Practical Applications (3/2003)
Do Not Contact Me, Ever (Ziff Davis, 11/1/2003)
Red Herring Closes Door (AP 3/1/2003)
Ease Media Limits, FCC Urged (Chicago Tribune 5/13/2003)
Red Herring sinks - Business magazine unable to secure enough ads (San Francisco Chronicle, 3/1/2003)
What Killed the Herring? (The Economist, 3/6/2003)
Subscriber Acquisition Thrwarted by Regulations (IDEAS, March 2003)
On the Road to Freedom (Editor & Publisher 3/24/2003)
Ex Mayor attempts to give LA new voice (Chicago Tribune 4/13/2002)
Effects of FCC Ruling on Newspaper and Radio (KWIX Interview, 7/234/2003)
Newspaper Cold Calling Headed Toward Deep Freeze (Newspaper & Technology, June 2003)
What Will Life Be Like After FCC Ruling? (Editor & Publisher, 6/11/2003)
Media Muscle (Crains Chicago Business, 6/2/2003)
How Michael Powell Could Have the Last Laugh (BusinessWeek 9/22/2003)
FCC Ruling Sparks Buzz and Bites (Editor & Publisher, 6/9/2003)
Convergence in Theory - Radio Reception May be Fading (Editor & Publisher, 6/23/2003)
Is Circ Outlook Half-Full or Half-Empty (Editor & Publisher, 10/1/2004)
New Study of Impact of Telemarketing on Sales (Editor & Publisher, 10/7/2004)
Investors Anxious over Imminent Fax-Fax Report (Editor & Publisher, 11/1/2004)
Onward ABC Soldiers (Editor & Publisher, 4/1/2005)
Cable's Shopping Frenzy (Multichannel News, 4/25/2005)
Concerns Persist as Preliminary Circulation Figures Are Released (MediaPost, 9/21/2004)
Down with the Count (Editor & Publisher, 10/1/2004)
Do Not Call Means Newspapers Definitely Must Market (MediaPost, 10/12/2004)
Newspapers Continue to Decline (Baltimore Sun, 11/08/2005)
Redrawing the Map (CableWorld, 5/15/2006)
Time for New Model (Editor & Publisher, July 2006)

 


   
 
 
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