A recognized expert in maximizing organizational strategic efforts, Scott Stawski has a 20-year track record in marketing strategy development, strategic technology deployment, database marketing, business intelligence and customer relationship management. Mr. Stawski is a strong believer in Return on Investment. His advocacy of extensive business case development prior to implementation of marketing or technology initiatives has resulted in significant positive financial impact for his clients.
Mr. Stawski is curently the Senior Principal at Hewlett Packard's Information Management Practice. Hewlett Packard is a recognized leader in developing and sustaining successful Business Intelligence programs within the Fortune 500. He has worked extensively with clients in the life sciences, media, entertainment and travel and hospitality industries. This includes working with seven of the top ten U.S. media companies in addressing their marketing strategy, customer communication tactics and technology needs.
Mr. Stawski is a sought after author and speaker on topics including Marketing Effectiveness, Business Intelligence, Customer Value Management, Customer Relationship Management and Strategic Technology Planning. He has been a contributing writer for leading publications including CRM magazine, Editor & Publisher, DM Review, Presstime, DM News and IDEAS. Additionally, he is often asked to comment on industry issues by various media outlets including the Wall Street Journal, Chicago Tribune, Crain’s Chicago Business, BusinessWeek, National Public Radio, Financial Times and the Associated Press.
